OpenAI Partners with Instacart to Enable Grocery Shopping Directly Through ChatGPT
Summary
OpenAI launches grocery shopping directly within ChatGPT through Instacart partnership, allowing users to brainstorm meals, create lists, and purchase items without leaving the chat interface while generating new revenue streams for the AI company.
Key Points
- OpenAI and Instacart launch a grocery shopping experience inside ChatGPT that allows users to brainstorm meals, create shopping lists, and complete purchases without leaving the chat interface
- This integration represents OpenAI's push into agentic commerce as a new revenue stream, with the company taking undisclosed small fees from merchant sales to help address its profitability challenges
- The partnership builds on an existing relationship between the companies and follows predictions that AI-assisted online shopping will grow by 520% this holiday season