Google Launches Universal Commerce Protocol With Major Retailers to Enable AI-Powered Shopping
Summary
Google launches Universal Commerce Protocol with major retailers including Shopify, Target, and Walmart, enabling AI agents to handle complete shopping experiences from product discovery to checkout using Google Pay and integrated customer service support.
Key Points
- Google announces the Universal Commerce Protocol (UCP), an open standard developed with major retailers like Shopify, Target, and Walmart to enable AI agents to handle various aspects of customer shopping processes from discovery to post-purchase support
- The protocol integrates with Google's AI search mode and Gemini apps, allowing users to check out directly from U.S. retailers using Google Pay and saved shipping information, with PayPal support coming soon
- Google introduces new features including branded AI-powered Business Agents for merchants in Google Search, special discount capabilities during AI product searches, and Gemini Enterprise for Customer Experience to handle shopping and customer service