Meta Tests AI Shopping Feature in Web Browser, Taking Aim at ChatGPT and Google Gemini

Mar 03, 2026
Bloomberg.com
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Summary

Meta is testing a new AI-powered shopping feature in its web browser that delivers product suggestions with images, pricing, and links, putting it in direct competition with ChatGPT and Google Gemini.

Key Points

  • Meta is testing a new AI shopping research feature within its Meta AI web browser, positioning itself as a direct competitor to ChatGPT and Google Gemini.
  • The tool allows US-based users to request product suggestions, with the chatbot responding via a carousel of product images displaying brand details, website links, and pricing information.
  • A Meta spokesperson confirms the shopping feature is currently in testing but declines to provide additional details about its full rollout or future plans.

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