AWS Now Licenses Amazon's AI Shopping Technology to Retailers, Promising Custom Tools in 60 Days
Summary
AWS is now licensing Amazon's AI shopping technology to retailers, enabling them to launch custom AI shopping tools in as little as 60 days, with luxury brand Kate Spade already live using the service to power a gifting assistant.
Key Points
- Amazon Web Services is now licensing its AI shopping technology to other retailers, allowing them to launch customized AI shopping tools in as little as 60 days using the architecture behind Alexa for Shopping.
- Luxury fashion brand Kate Spade is already live as a customer, using the service to power a gifting assistant, with additional retailers currently in testing.
- Amazon is pushing retailers to build their own AI shopping experiences rather than relying on third-party intermediaries, positioning AWS as the go-to backbone for AI-powered retail across the web.