Amazon Unveils AI Shopping and Health Assistants

Mar 26, 2025
CNBC
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Summary

Amazon is pushing into generative AI with new conversational shopping and health assistants, including 'Interests AI' for product recommendations and a chatbot offering medical advice and wellness guidance.

Key Points

  • Amazon is testing new shopping and health assistants as it dives deeper into generative AI.
  • One feature, called Interests AI, prompts users to enter conversational search queries for product recommendations.
  • Another tool is a chatbot focused on providing health and wellness guidance, including medical advice and product suggestions.

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