Meta's Reality Labs division posts a $4.53 billion operating loss in Q2 despite $370 million in sales, while EssilorLuxottica reports Ray-Ban Meta smart glasses sales more than tripled year-over-year in the first half of 2025.
An AI-powered team enhances visuals and expands footage for an immersive 'The Wizard of Oz' screening on Las Vegas' massive 160,000-square-foot wraparound LED screen, creating richly detailed shots and new performances while preserving the original film's integrity.
Alibaba introduces Quark AI Glasses, smart eyewear integrating the Qwen large language model and Quark AI assistant, entering the augmented reality glasses market to compete with Meta's offering.
Meta, Facebook's parent company, acquires a minority stake worth around $3.51 billion in EssilorLuxottica, the maker of Ray-Ban sunglasses, signaling its ambitions to expand into wearable technology and AI-powered devices, with shares of EssilorLuxottica surging 6%.
Apple revolutionizes wearable tech, unveiling augmented reality smart glasses with AI capabilities for translation, navigation, and more, slated for a 2026 launch after rigorous prototype testing and production ramp-up.
Xiaomi introduces its AI smart glasses equipped with a 12MP camera, Qualcomm's AR1 chip, voice assistant, and 8.6-hour battery life, entering the competitive AI glasses market led by Meta's Ray-Ban smart glasses.
Meta and Oakley unveil Oakley Meta HSTN Performance AI glasses featuring a built-in camera, open-ear speakers, IPX4 water resistance, and preorders starting July 11 for $499.
Meta's ambitious metaverse vision hinges on achieving key augmented and virtual reality milestones by 2025, with the company's Ray-Ban AI glasses already generating buzz as a breakthrough product that could shape the market's adoption of its AR/VR offerings.
Defense tech startup Anduril raises $2.5 billion in Series G funding led by Founders Fund, doubling its valuation to $30.5 billion after revenue reached $1 billion and securing the U.S. Army's massive $22 billion AR/VR headset contract from Microsoft.
Google unveils augmented reality glasses powered by its AI assistant Gemini, partnering with Samsung and Warby Parker, while showcasing prototypes like Project Moohan and Project Aura to compete with Apple's Vision Pro.