Consumer Behavior

308 articles found

Apple Partners with Google's Gemini AI to Power Next-Generation Siri in Multi-Year Deal

Apple Partners with Google's Gemini AI to Power Next-Generation Siri in Multi-Year Deal

Jan 14, 2026
The Deep View

Apple signs multi-year deal with Google to integrate Gemini AI into next-generation Siri after delaying its 2025 launch, positioning the tech giant to bring advanced AI capabilities to 2.5 billion devices and mainstream users through enhanced voice assistant features while maintaining security through Apple's own foundation models.

Apple Launches AI-Powered Intelligence System Across iPhone, iPad, and Mac with Enhanced Siri and Privacy Features

Apple Launches AI-Powered Intelligence System Across iPhone, iPad, and Mac with Enhanced Siri and Privacy Features

Jan 13, 2026
Apple Newsroom

Apple unveils Apple Intelligence, a groundbreaking AI system launching across iPhone, iPad, and Mac this fall that revolutionizes Siri with natural language processing, introduces custom image and emoji creation tools, and maintains user privacy through on-device processing while integrating ChatGPT capabilities for enhanced productivity and personalization.

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