Sports - News Articles

Lenovo Unveils Qira AI Super Agent and Next-Gen Devices Across PC, Mobile, and Enterprise Markets

Jan 09, 2026

Lenovo StoryHub

Lenovo launches Qira, a revolutionary AI super agent that seamlessly coordinates tasks across PCs, smartphones, tablets, and wearables, while simultaneously releasing next-generation AI-powered devices including Aura Edition computers with Intel Core Ultra Series 3 processors, flagship Motorola phones, rollable displays, AI glasses, and comprehensive enterprise solutions for manufacturing and sports …

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Apple Strikes $700 Million Deal to Stream Formula 1 Races on Apple TV Starting 2026

Oct 20, 2025

CNBC

Apple secures a groundbreaking $700 million, five-year deal to exclusively stream all Formula 1 races on Apple TV starting in 2026, paying $140 million annually—65% more than ESPN's previous contract—while including all racing events in its existing $12.99 monthly subscription.

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Peloton Unveils Five New AI-Powered Fitness Products as Prices Jump Up to $700 Per Machine

Oct 02, 2025

CNN

Peloton launches five new AI-powered fitness machines with swiveling screens and personal trainer technology, but prices surge up to $700 per unit as the struggling company raises bike costs by $200, treadmill prices by $700, and monthly memberships to $49.99 under new CEO Peter Stern's leadership.

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Sports Industry Faces Generational Shift as Younger Fans Demand Unique Experiences

Sep 05, 2025

PwC

The sports industry confronts a generational shift as younger fans aged 18-34 demand unique experiences, shorter attention spans, premium live events, heavy social media usage, and mobile betting opportunities, presenting growth for sports like volleyball, combat sports, soccer, and basketball.

Sports Consumer Behavior Entertainment Social Media

AI Revolutionizes Sports Highlights with Personalized Video Reels

Sep 05, 2025

Google Cloud Blog

AI technology personalizes sports highlights into immersive video reels called My Daily Story, understanding fan engagement through machine learning to fine-tune recommendations and creating cohesive video packages by modifying metadata descriptions with generative AI.

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Wimbledon AI Line-Calling Faces Backlash from Players Over Errors

Jul 08, 2025

TechCrunch

Players at Wimbledon express frustration over AI line-calling technology making incorrect calls, costing them points, despite officials defending the system's accuracy over human judges.

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Meta and Oakley Unveil Oakley Meta HSTN Performance AI Glasses

Jun 20, 2025

Meta Newsroom

Meta and Oakley unveil Oakley Meta HSTN Performance AI glasses featuring a built-in camera, open-ear speakers, IPX4 water resistance, and preorders starting July 11 for $499.

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Panthers Coach Blames AI for Controversial Stanley Cup Quotes

Jun 09, 2025

Break Away ON SI

Florida Panthers head coach Paul Maurice denied making controversial comments about the Stanley Cup and rival players, claiming the quotes were generated by artificial intelligence and circulated online, sparking outrage in the hockey community.

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AI Officiating in Sports: Enhancing Accuracy, Facing Limitations

Jun 04, 2025

Scientific American

Major sports leagues like the NBA, MLB, and ATP are using AI-powered motion capture and algorithms to assist referees, but limitations in speed, accuracy, and visual processing remain, requiring continued human oversight for key calls.

Sports Computer Vision Human-Computer Interaction

Abu Dhabi Fund Bets Big on Sports Empire with $10B Investment

May 13, 2025

semafor

Abu Dhabi's sovereign wealth fund Mubadala made a $10 billion bet on sports empire TWG Global, gaining stakes in top franchises like the LA Dodgers, LA Lakers, and Chelsea FC through TWG's $15 billion equity raise, marking a major investment in the global sports industry.

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