Consumer Behavior

358 articles found

Dell Abandons AI Marketing Strategy at CES 2026, Returns Focus to Consumer-First Products

Dell Abandons AI Marketing Strategy at CES 2026, Returns Focus to Consumer-First Products

Jan 08, 2026
PC Gamer

Dell abandons AI-focused marketing at CES 2026 after discovering consumers find artificial intelligence confusing and don't buy products based on AI features, instead returning to consumer-first approach with new XPS laptops, ultraslim Alienware models, and Area-51 desktops while quietly including AI capabilities without emphasizing them.

Marketing Consumer Behavior Hardware Machine Learning
OpenAI CEO Confirms Revolutionary AI Device Launch Within Two Years, Designed with Former Apple Chief Jony Ive

OpenAI CEO Confirms Revolutionary AI Device Launch Within Two Years, Designed with Former Apple Chief Jony Ive

Jan 05, 2026
Fortune

OpenAI CEO Sam Altman confirms the company's first AI device, designed with former Apple chief Jony Ive, will launch within two years as a revolutionary iPhone-like product that prioritizes 'peace and calm' over distracting notifications, with completed prototypes featuring surprising simplicity and intelligent information filtering.

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