Consumer Behavior

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WhatsApp Pay Stumbles in India's Fintech Dominion Despite Massive User Base

WhatsApp Pay Stumbles in India's Fintech Dominion Despite Massive User Base

Jul 08, 2025
Rest of World

WhatsApp Pay struggles to make inroads in India's $3 trillion fintech market despite boasting 500 million users, as regulators cap its user base for years, allowing rivals like Google Pay and PhonePe to dominate while WhatsApp treats payments as a side feature with minimal upgrades or marketing.

Finance Consumer Behavior
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