Consumer Behavior

309 articles found

Non-Developers Build Personal 'Micro Apps' Using AI Tools, Bypassing Subscription Software

Non-Developers Build Personal 'Micro Apps' Using AI Tools, Bypassing Subscription Software

Jan 19, 2026
TechCrunch

Everyday people are using AI tools like Claude and ChatGPT to create personalized 'micro apps' for dining recommendations, health tracking, and habit monitoring within days, potentially disrupting the subscription software model as individuals build custom solutions instead of paying monthly fees for existing products.

Apple Partners with Google's Gemini AI to Power Next-Generation Siri in Multi-Year Deal

Apple Partners with Google's Gemini AI to Power Next-Generation Siri in Multi-Year Deal

Jan 14, 2026
The Deep View

Apple signs multi-year deal with Google to integrate Gemini AI into next-generation Siri after delaying its 2025 launch, positioning the tech giant to bring advanced AI capabilities to 2.5 billion devices and mainstream users through enhanced voice assistant features while maintaining security through Apple's own foundation models.

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