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Dell Abandons AI Marketing Strategy at CES 2026, Returns Focus to Consumer-First Products

Dell Abandons AI Marketing Strategy at CES 2026, Returns Focus to Consumer-First Products

Jan 08, 2026
PC Gamer

Dell abandons AI-focused marketing at CES 2026 after discovering consumers find artificial intelligence confusing and don't buy products based on AI features, instead returning to consumer-first approach with new XPS laptops, ultraslim Alienware models, and Area-51 desktops while quietly including AI capabilities without emphasizing them.

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